‘Same
is bad, old is good, new is better’ – perhaps not the
most elegant of philosophies, but a clear expression of our
approach to design. For us old is good – we love antiques,
relics, our grandparents, and tradition, but what we don’t
like
is the lazy, narrow-minded approach to product design which
simply seeks to repeat what has gone before, to copy the
past and present it as something new.
No one ever learned anything from sameness! |
